ACCESSIBILITY
The healthcare system—and the internet—weren't always built with you in mind. At Chadwick Optical, our mission is to help the "outliers" and the "complicated cases." That mission doesn't stop at our lab door; it extends to our digital shop.
If you have field loss, light sensitivity, or a diagnosis that makes traditional online shopping a headache, we want you to know: We see you, and we’re working for you.
OUR JOURNEY TO DOING IT RIGHT
We’ll be honest: we didn’t get it right at first. We initially used an accessibility "overlay" plugin, believing their claims that a single piece of software could automatically make our site compliant.
We quickly learned better. Between reports of class-action lawsuits for deceptive advertising and our own realization that these apps often feel like they were designed without ever talking to a person who actually uses a screen reader, we knew we had to pivot.
We realized that true accessibility cannot be automated by a plugin. It requires human intention. So, we removed the "quick fix" apps and committed to doing the work ourselves.
ACCESSIBILITY STANDARDS
We strive to meet the WCAG 2.1 Level AA standards. We use these guidelines not just to be compliant, but because they are the floor—not the ceiling—of how we should treat our customers.
STUCK? LET'S TALK
Technology is great until it isn't. If something is blocking your view, or a form isn't cooperating with your screen reader, don't fight with the website. We are a service-based company first. We will walk you through the entire shop, describe the frames to you, and take your order over the phone.
Call Us: 1 (800) 678-4277
Email Us: csr@chadwickoptical.com
Business Hours: 8AM-5PM, Monday-Friday
NO PATIENT (OR PRACTICE) LEFT BEHIND
We are constantly auditing our site to find where we’re falling short. If you find a "blind spot" on our website, please tell us. We won't give you heedless advice; we’ll find a way to fix it.