Cookie Policy
This policy explains how we use cookies and similar technologies on our website to keep our store running smoothly, understand site traffic, and support our marketing efforts.
What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They act like a short-term memory for your browser, helping our site remember your preferences, keep track of what you put in your shopping cart, and ensure you have a seamless experience from page to page.
The Types of Cookies We Use
🛠️ Essential Cookies (Always Active): These are strictly necessary for our website to function. They handle core processes like keeping you logged into your NetSuite account, securing our checkout page, managing your active session, and remembering which low vision lenses or magnifiers you added to your cart.
📊 Performance & Analytics Cookies: These help us understand how people navigate and interact with our site (for example, using Google Analytics). They collect anonymous information so we can find out which educational articles are the most popular and see where our website might be running slowly.
🎯 Marketing & Targeting Cookies: We plan to use tools like the Facebook Pixel and Google Ads to help show you relevant information and updates on other platforms after you visit our site. These cookies track browsing behavior to tailor the ads you see to your specific low vision or optical interests. To opt out, we will be setting up a Cookie Preferences page, coming soon.
How You Can Control and Manage Cookies
You have full control over cookies. You can adjust your preferences directly through our website's Cookie Consent Settings with the link below, or modify your web browser's settings to block or delete cookies completely.
Please note: Because essential cookies are required to process payments and handle checkouts securely within SuiteCommerce, turning them off entirely via your browser settings will prevent our online store from processing your order correctly.
Do Not Sell or Share My Personal Information
Under some US state laws (such as the California Consumer Privacy Act/CPRA), dropping third-party marketing and advertising cookies on your browser is considered "selling" or "sharing" your personal data for targeted or cross-context behavioral advertising.
If you are a resident of a US state with active privacy rights and wish to opt out of this sharing, you can do so at any time by clicking the "Cookie Preferences" link in our website footer or by adjusting our cookie banner settings to turn off advertising tracking. We also respect automated Global Privacy Control (GPC) signals sent by your browser.
European Union & United Kingdom Rights
If you are browsing from the European Union or the United Kingdom, non-essential cookies (such as analytics and marketing pixels) are blocked by default when you load our site. We will only deploy these tracking technologies on your device if you explicitly click "Accept All" or opt into them via our cookie preference banner, in accordance with GDPR and the ePrivacy Directive.